Digital Radio for Agencies

Sound Reasons for Getting to Know Digital Radio

Digital Radio for Agencies

Creatively, digital radio adds some extra fun with visual elements available to enhance audio.

There are also serious opportunities that advertisers will want you to exploit, to interact in real time, with individual customers.  

So the digital challenges for planning and creative have now extended into the ubiquitous realm of radio.

The Immediate Changes for Agencies

The immediate changes for agencies impact on the dispatch of radio commercials, and these need to be addressed well before you think of adding text and images to radio commercials.

Commercial Radio Australia is implementing new standards for all radio commercials and that includes commercials with audio only.

There are standards for audio and also standards for key numbers - so you'll need to check any repeat material is compliant from July 1st.

The Plain English Guide to Digital Radio Commercials has all the information you need.

IN 2010 Commercial Radio Australia held workshops for creative agencies and production studios in Melbourne and Sydney to introduce them to the new creative techniques available with digital radio.