AirCheck Case Study #2512

AirCheck saves retailers' vital Christmas Radio Campaigns

Case Study #2512  AirCheck Saves Retailer's Vital Christmas Radio Campaign

A department store booked 1,000 spots across 28 stations over a two week period in the run up to Christmas. The client chose to protect their investment by monitoring the campaign with AirCheck.  AirCheck picked up the following mistakes by the stations

• 4 stations played a total of 28 spots with Incorrect Key Numbers  -   Saved $14,000 (plus $20,000 in 2 for 1 bonus "make good" spots).
• 6 stations missed a combined total of 11 spots -  Saved $4,000
• 6 stations played  a combined total of 7 spots Out of Day Part  -   Saved $2,500

Total saving $36,500

It should be noted that that the incorrect Key Numbers were picked up during the campaign, which made the $20,000 worth of bonus spots immediately useful to the client.

NB: The dollar value of spots referred to in these case studies is the average spot rate for the stations concerned and may not be the actual spot rate paid by the client for these particular campaigns.