AirCheck Case Study #3

Keeping an AirCheck on Supermarket weekly specials

AirCheck Keeps Supermarket Prices Right

A supermarket running a weekly product and price campaign, with new Key Numbers listing the weekly specials decided to protect their reputation and their advertising investment with AirCheck.

On day 2 of the second week of the campaign AirCheck picked up that one Sydney station was playing the previous week's Key Number and therefore the wrong specials were going to air.

• 1 station played a total of 11 spots with the Incorrect Key Number  -  Saved $5,000 (plus $10,000 in 2 for 1 bonus "make good" spots).
• Total saving $15,000

It should be noted that that the incorrect Key Numbers were picked up during the campaign, which made the $10,000 worth of bonus spots immediately useful to the client.

NB: The dollar value of spots referred to in these case studies is the average spot rate for the stations concerned and may not be the actual spot rate paid by the client for these particular campaigns.