Fatal Flaws of Email

Why Radio Commercials Should Not Be Delivered by Email

The fatal flaws of email for radio delivery

• Email was not designed to deliver audio.
• Email treats your spots like crap.
• Radio stations are often e-mailed spots that are 3rd or 4th generation sound quality.
• Emailed spots go into Inboxes alongside jokes, junk mail. And viruses.
• Email can't confirm when, or even if, your spots have arrived.
• Email can't confirm when or if, your spots have been pulled out of the Inbox ready for broadcast.
• Email won't let you cancel deliveries or retrieve radio spots for revision.
• Email doesn't care what it delivers, to whom. In fact it doesn't give a rats if your spots arrive or not.

AudioNET was designed to deliver first generation audio quality to every receiver, quickly and securely. And you can see when the spots have been processed for broadcast.

Why AudioNET is better than Email

The main advantages of using AudioNET over e-mail for delivery of audio files are sound quality, speed, security and certainty.

Sound Quality

AudioNET was designed to deliver audio files direct from production studio to radio stations.  Therefore, the last person to upload your file to the AudioNET server, was a professional working in an audio studio. With AudioNET the first person to touch your file is the audio professional working in the radio station, who's job is to load the commercials into the radio station's broadcast computer.   If you dispatch with email, you don't know how many times the email has been re-routed, or through whom, or what version finally ends up with the radio station.

Radio networks across Australia are now demanding .wav files, which are approximately 5x  larger than MP3 files, making it impractical to email broadcast files to radio stations. .wav files would choke email traffic in agencies and radio stations, potentially bringing all email communications to a virtual standstill.   

Speed

As previously mentioned e-mail doubles the size of the attached file, so it  takes twice as long to upload and download. E-mail mailboxes have size limits which may require multiple files to be sent via multiple e-mails.

E-mails are delivered to the receiver on a first come first served basis. This means your e-mails with audio attachments may be held up behind other e-mails, or may be frustrating the receiver as your audio attachments (possibly not needed straight away) may be slowing down other plain text e-mails required urgently.

AudioNET only sends a plain text e-mail alert to the receiver with the details of the audio delivery and a link for the receiver to click on. This means the details arrive in the quickest time and because the link accesses the main lane of the Internet (standard http port) and not the e-mail port, the downloading of audio is not affected by any e-mail congestion. Plus, because AudioNET does not increase the size of your audio files they download in ½ the time of e-mail attachments.

Security

To combat viruses most e-mail servers restrict access to attachments over a certain size, or even quarantine them or delay their delivery until after hours.

AudioNET does not attach files to its e-mail alerts and therefore does not trigger any e-mail security problems.

Certainty

Because of the reasons outlined in the two previous sections, you can never really be certain someone has received an audio file you've sent them by e-mail. You certainly can't tell when they've listen to it. At best,  e-mail gives you the option to ask the receiver to send a read reply receipt. This receipt request can be ignored by the receiver of the e-mail and only tells you when the receiver looked at the text of your e-mail and has no reference to when or if they opened the attached audio file(s).

AudioNET gives you a date and time stamp of the exact time that each audio file was downloaded and played by each receiver. This Delivery Confirmation is only provided if the entire audio file is downloaded.