Complete Monitoring Service
AudioNET's clients have been telling us that they are time poor and although the AirCheck data we provide is instantaneous and accurate some struggle with the ever increasing complexity of campaign reporting. Eg. providing the detail on spots contracted to be played first & last in break.
AudioNET has been increasing the level of information to satisfy advertisers but up until now it has been difficult for time poor account managers to collate the information advertisers wanted.
AudioNET is therefore introducing a new Complete Monitoring Service.
AudioNET's Complete Monitoring Service does all the work . We'll provide monthly reports on advertiser brands against their top 5 competitors' radio activity and accurate up-to-date reports on your clients' radio activity - clearly showing any discrepancies between the booked schedule and the broadcast airplay.
Campaign Compliance Monitoring
The reports include full access to the following options:
- Full list of spots and times played at key number level*
- Actual broadcast spots against booked spots in BCC ( see diagram below for example)
- Highlight missing spots, spots out of session, bonus spots
- Confirms campaign has started using correct key numbers; or if revised, key numbers have been acted on*
- Report on day part rotation and spread
- Report on key number rotation*
- Report on competitor adjacencies
- Report on position in break of your client's spots (including percentage of first and last)
- Access to listen to your client's spot in the context of how it was played
- Provide a Flighting report which allows account managers to key spot numbers into Radio Advisor to generate Reach & Frequency reports
- Optional data file that can be loaded back into BCC for calculating the dollar amount of Bonus, Missing or Out of Daypart spots
(* only if commercials are dispatched by AudioNET)
The example below shows how clear and easy our Airplay reports are to read.
Competitive Monitoring
Reports included in this managed service:
- Report compares client activity with up to 5 competitors of your choice
- Share of voice reporting
- Competitor Flighting reports
- Monthly competitor 'new audio' reporting (including MP3 copies)
- Reports tailored to client needs and delivered monthly
- Reports are presentation ready with your logo and branding on reports
- Client and competitor numbers are available in Excel format allowing for further analysis and/or manual manipulation by account managers for use in client presentations
In the example below, our AirCheck Services team has highlighted one station, to clearly
show that one of the client's competitors has a solo run on that
station.
For examples of the value behind AirCheck's data, see our
Case Studies .
AudioNET's Complete Monitoring Service can be bought as an annual agency subscription, or for individual clients.
Client subscriptions are ranked in three levels to reflect the difference between clients who invest heavily in radio advertising, to those who use it less often, or have fewer competitors.
Casual campaign packages can be also purchased for individual clients on a month by month basis, for an additional 25% loading.
If you have any questions or would like a demonstration, please feel free to email Damien or call him direct on 9999 1955.