AirCheck Services for Agencies and Advertisers
AudioNET and AirCheck work together to provide advertisers and agencies with clear, useful information for planning campaigns, auditing campaigns and analysing campaigns.
AirCheck gathers data independently of the radio stations, with its own network of listening posts around Australia. Computers then analyse the data and match it against data already held in the database, using each audio file's unique fingerprint.
For commercials, this means AirCheck independently builds reports of what commercials went to air on which radio stations, at what time.
AudioNET's expertise is in interpreting the AirCheck data and displaying it in clear, easy to read reports such as:
- QuickCheck report
- Position in Break
- Spread Report
- Competitor Adjacencies
Clients can upload a BCC booking schedule to AudioNET, and we can automatically compare what was booked, against the AirCheck Airplay data.
In campaigns where different versions are rotated, or specific versions are required for specific dayparts, or different states, the AudioNET Reports can drill down to key number level, showing exactly which key numbers played, where and when.
These reports are often more accurate and are always faster than getting post-times from radio stations.
In some cases, they are more accurate than post-times, because a radio station can only provide a report on what was scheduled: staff can't account for carting errors or technical problems.