Audio Holdings
The industry-standard solution for synchronising bookings and schedules between radio networks and media agencies.
Audio buying made easy
By automating daily reconciliation and data delivery, Audio Holdings drastically reduces booking errors and manual processing, streamlining the entire advertising workflow.
Trusted by over 85% of Australian media agencies and 100% of commercial radio stations, Audio Holdings ensures seamless integration with leading radio traffic and media billing systems, providing real-time insights and reducing reconciliation time.
Key benefits for media agencies and radio networks
Best practice
Backed by CRA, Audio Holdings sets the industry standard for managing commercial audio bookings, revisions, and amendments.
Seamless connectivity
Connected to radio network sales and trafficking systems, as well as media agency platforms.
RadioMATRIX Holdings eliminates manual data entry and reduces errors.
Data Protection
Agency group data is protected with a unique key.
Within the agency, advertiser data is protected by branch access.
Networks are protected from sending advertiser contracts to the wrong agency by the unique RadioMATRIX*CAL gatekeeper.
*Client Agency List
Saves time and money
Daily synchronisation between buyers and sellers reduces account queries, helping agencies and networks get paid on time.
Error reduction
Audio Holdings allows you to see into the future.
Identify bookings and spot placement errors days or weeks before spots go to air.
See when and which key numbers are applied to individual booking schedules.
Access to Customer Hub and Support Services
Our Customer Hub provides an intuitive activity dashboard, advanced Audio Holding reports, and automated notifications to streamline your workflow. If your agency is not yet connected to the Customer Hub and you’d like access, please contact our Support Crew and we’ll get you set up promptly.
Our centralised support service assists with the quick resolution of Holdings queries between networks and agencies.
Digital Holdings [coming soon!]
Send bookings including broadcast, streaming, and podcast activity to agencies simultaneously.
Eliminate the need to send PDF confirmations solely because a campaign includes digital elements.
Digital Ad Categories are standardised across the industry, enabling an accurate reporting matrix.
Ready to take your campaigns to the next level?
Contact us now and see how we can simplify your media planning and improve your campaign results.